PRODUCT LEADER. CREATIVE TECHNOLOGIST. 15+ YEARS.

Product, Design & Technology that makes the numbers move.

I lead teams that ship products people love. I've built design from zero at startups and scaled product and design teams inside some of the world's largest companies.

Start a conversation Case studies

PRODUCTS DESIGNED FOR & TRUSTED BY: STARTUPS, PUBLIC COMPANIES & MULTINATIONAL GOVERNMENT INSTITUTIONS

PRODUCT STRATEGY / UX RESEARCH / DESIGN LEADERSHIP / CONSUMER APP

AI-powered mobile app that turns saved links into knowledge people can explain and apply through conversation practice.

PRODUCT STRATEGY & LEADERSHIP / UX RESEARCH / DESIGN LEADERSHIP / ENTERPRISE APP

An intelligent commodity trading platform that connects vessel intelligence, cargo movements and operational decisions in one unified experience.

PRODUCT STRATEGY / UX RESEARCH / DESIGN LEADERSHIP / CONSUMER APP

OyaPay is a mobile payment platform designed to help merchants and individuals make and receive payments using smartphones and QR codes, reducing dependence on traditional POS terminals.

About me

Product Leader with 15+ years of experience in product innovation, AI, and building global design organisations. Experienced in defining strategy and vision, developing high-performing teams, and partnering with Product, engineering, and executive leadership to deliver customer and business value.

I’ve built product team from zero at startups and led global design and innovation teams within large organisations. Combining strategic leadership with hands-on execution, I’ve built products for and trusted by multinational companies and major public institutions, including Glencore, Maersk, McLaren, British Nuclear, TfL, and MTA, driving adoption, operational efficiency, and commercial growth.

Strategic Vision and Executive Leadership
High-Performing Team Leadership
User-Centered Innovation
Design Systems and Technology Development
Thought Leadership Design and Product Excellence

Expertise

Product Strategy, UX & AI

I shape product direction and turn complex problems into clear, usable experiences. My work connects research, enterprise workflows and AI innovation, aligning customer needs with business priorities from early discovery through delivery.

Commercial Strategy & Business Growth

I connect product and design decisions to commercial priorities, shaping propositions, informing investment decisions and supporting market expansion. Working with executive, product and sales teams, I bring customer insight into growth strategy, pricing discussions and new business opportunities.

Leadership & Operations

I build and lead international teams, owning budgets, hiring, capability development and resource planning. I establish the systems, standards and partnerships that strengthen quality and help teams deliver consistently across complex product portfolios.

Quick Facts

Based in: London, United Kingdom
Experience: 15+ years in product, UX, design and global operation leadership.
Worked across: Europe, Africa & Asia.
Education: University of London, Brunel University of London (Masters), Erasmus University Rotterdam (Innovation Management).
Market: Consumer App, B2B SaaS, AI Tech, Deep Tech & Hardware, Enterprise Products, Startups & Founders, National & Multinational Institutions.
Current Focus: Artificial Intelligence, AI-Native Product Development, Voice Interfaces, Immersive Technologies (AR/VR), and Energy Tech.